Spotlight on Five High-Performing Partner Brands Driving Growth in the Canadian Retail Market

Toronto, ON, November 4, 2025 — CJR Wholesale, a recognized leader in grocery distribution and retail innovation, concluded a successful showcase at Grocery Innovations Canada (GIC) 2025, held October 28 and 29 at the Toronto Congress Centre.

The two-day event, known as Canada’s largest grocery industry gathering, provided a platform for CJR Wholesale to highlight its expanding portfolio of premium, high-growth brands across frozen, specialty, and gourmet food categories.

At booth 1224, CJR featured five standout partner brands that captured the attention of retailers and industry professionals throughout the show.

Group photo provided by Grocery Business

The 2025 exhibit showcased the innovation and quality of CJR’s portfolio, emphasizing emerging trends in gourmet, specialty, and prepared foods. The star of the show was the collective of brand partners, each representing excellence and innovation in their respective categories:

• Nut Works showcased its small-batch gourmet nuts and high-protein snack mixes that combine flavour with function.
• Musafir brought authentic, globally inspired specialty foods and unique flavours designed for the Canadian market.
• Billio, a plant-based frozen dessert brand, impressed attendees with its clean ingredients and modern approach to indulgence.
• Pizzeria Libretto extended its award-winning Neapolitan-style pizza legacy into the frozen and prepared food aisles.
• Mode Chocolate highlighted its artisanal, single-origin bars crafted through sustainable sourcing and complex flavour development.

The CJR Wholesale booth was a hub of activity throughout the event, attracting independent and chain retailers eager to explore products that align with consumer trends toward quality, authenticity, and innovation. Attendees were invited to sample products, meet the brand founders, and discuss distribution and growth opportunities with the CJR team.

Beyond the sampling and product introductions, the show served as a valuable touchpoint for CJR Wholesale to reconnect with long-standing retail partners and forge new relationships within the grocery industry. The experience underscored the company’s ongoing commitment to connecting retailers with high-potential, premium brands that deliver both differentiation and sales performance on the shelf.

As Canadian consumers continue to seek elevated grocery experiences, CJR Wholesale remains focused on curating a best-in-class portfolio that drives innovation and supports retail growth across the country.